I dropped by my local CoffeeIcon store today to get a pound of their Silky Smooth coffee fresh roasted. While I was in the store, I saw a yellow sign in front of the new Keurig 2.0. I'd been checking it out recently because I was debating having it face off against the Touch k-cup machine in a k-cup machine challenge (more on that later).
The sign stated that the new Keurig 2.0 coffee machine would be changing its brewing technology in the new machine. In short, that “new technology” would prevent owners of the machine from brewing any non Keurig branded k-cup coffee varieties.
Say what? I can tell you that nothing in the Keurig 2.0 packaging made this obvious. Nothing on their website makes this obvious. And yet, that's the case.
It would seem the new Keurig 2.0 machine has disregarded consumer happiness in an effort to force sales of their own k-cup technology.
Enter San Francisco Bay Coffee Company
It would appear the only person this “new technology” is annoying more than consumers is the numerous producers of non Keurig brand k-cup coffee pods. San Francisco Bay has launched a new “freedom clip” in response to Keurig's latest move. The SFB post claims that not only does the Keurig 2.0 only work with their own coffee pods, but that a “9% price hike on [Keurig's branded] coffee followed the release of the brewer.”
The Freedom Clip is a device SFB created to “undo” the new Keurig limitation – allowing you to brew all previously compatible k-cups. I was given a few at my local CoffeeIcon store for free this morning. SFB is also including the freedom clip with every OneCup purchase.
Here's what they look like:
And here is video of how to install the freedom clip into the new Keurig 2.0: